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Show 1145: Are Big Corporations Hacking the American Mind? (Archive)

American corporations are exploiting our desire for pleasure and hacking our bodies and brains. It doesn't make us happy. How can we reverse this trend?
Show 1145: Are Big Corporations Hacking the American Mind? (...
Dr. Robert Lustig
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Are Big Corporations Hacking the American Mind? (Archive)

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The distinction between pleasure and happiness might seem like a philosopher’s quibble. Fat Chance author Dr. Robert Lustig tells us why this difference is vitally important to our national wellbeing. Corporations are hacking the American mind because of our ignorance about the difference between them.

Pleasure vs. Happiness:

Dr. Lustig describes the neurochemical foundations behind the difference between pleasure, fueled by dopamine, and happiness, powered by serotonin. He attributes the negative extremes of addiction, due to an overload of dopamine, and depression, from too little serotonin, to the ways that corporations have manipulated Americans with marketing. That’s why he titled his book The Hacking of the American Mind.

How Does Neuro-Marketing Enable Hacking the American Mind?

Dr. Lustig details how neuro-marketing plays into the sad state of affairs that has resulted in too many Americans ending up fat, sick, broke, stupid, depressed, addicted or unhappy. How has our government enabled these developments? What roles have our educational systems played? And most importantly, how can we break out of this vicious cycle?

To dampen dopamine and increase serotonin for more lasting contentment, we need to pay attention to the four Cs: Connect, Contribute, Cope and Cook. Learn about the science behind the corporate takeover of our minds.

This Week’s Guest:

Robert H. Lustig, MD, MSL, is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at the University of California, San Francisco. Dr. Lustig consults for several childhood obesity advocacy groups and government agencies.

Dr. Lustig is the author of Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease, and his latest book, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains.

Listen to the Podcast:

The podcast of this program will be available the Monday after the broadcast date. The show can be streamed online from this site and podcasts can be downloaded for free. CDs may be purchased at any time after broadcast for $9.99.

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About the Author
Terry Graedon, PhD, is a medical anthropologist and co-host of The People’s Pharmacy radio show, co-author of The People’s Pharmacy syndicated newspaper columns and numerous books, and co-founder of The People’s Pharmacy website. Terry taught in the Duke University School of Nursing and was an adjunct assistant professor in the Department of Anthropology. She is a Fellow of the Society of Applied Anthropology. Terry is one of the country's leading authorities on the science behind folk remedies. .
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