The months of November and December seem to be the season for feasting, with an inordinate number of opportunities to consume more calories than we should without even noticing. What drives mindless eating, and how can we compensate? Dr. Brian Wansink tells how we can sidestep the insidious cues to overeat.
Guest: Brian Wansink, PhD, is Professor of Marketing and Director of the Food and Brand Lab at Cornell University in Ithaca, NY. He is best known for his work on consumer behavior and food and for popularizing terms such as “mindless eating” and “health halos.” His research has focused on how our immediate environment influences our eating habits and preferences. His book is Mindless Eating: Why We Eat More Than We Think. Websites are: foodpsychology.cornell.edu/, www.MindlessEating.org, www.Smarterlunchrooms.org, and www.ben.cornell.edu
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