Physicians Reporting on Pharma Missteps

Physicians are being urged to report drug companies behaving badly. The FDA wants to hear about misleading promotions of medications that may be made over dinner or at lunch in doctors’ offices. By law, pharmaceutical marketing must be both balanced and truthful, and the FDA keeps its eyes on television and print ads for prescription drugs. But it has no other way of knowing what a drug rep may say behind closed doors. That is why the agency has set up a hotline for doctors to report questionable or deceptive claims being made for prescription products.